Tesla Really Is Struggling.

1 month ago 1

PULSE POINTS:

What Happened: Tesla’s vehicle registrations in Europe dropped by 49 percent in April 2025 compared to the same month in 2024, despite a rise in overall electric vehicle sales.

👥 Who’s Involved: Tesla, Elon Musk, European Automobile Manufacturers Association, and European consumers.

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📍 Where & When: European Union (EU), European Free Trade Association (EFTA), United Kingdom; April 2025.

⚠️ Impact: Tesla’s declining sales highlight challenges from rising competition and Musk’s brand reputation issues.

IN FULL:

Tesla, led by Department of Government Efficiency (DOGE) frontman Elon Musk, experienced a significant 49 percent decline in European vehicle registrations in April 2025 compared to the same period last year, according to data from the European Automobile Manufacturers Association. The company registered just 7,261 vehicles in the European Union (EU), European Free Trade Association (EFTA), and the United Kingdom, a sharp drop from April 2024 figures.

The decrease comes despite a 26.4 percent increase in overall battery-electric vehicle sales across Europe during the first four months of 2025, with 558,262 units sold, capturing 15.3 percent of the market share. Tesla’s refreshed Model Y, launched recently and expected to boost sales, has so far failed to deliver the anticipated results.

Musk’s optimism regarding Tesla’s future sales prospects was expressed during a recent earnings call, where he assured investors that numbers would rebound following factory adjustments for the updated Model Y. However, the brand’s struggles appear to be compounded by increasing competition from European and Chinese manufacturers and Musk’s political involvement.

Musk’s support for Germany’s Alternative for Germany (AfD) party ahead of the German federal elections and his role in DOGE is believed to have alienated European liberals in the market for electric cars, contributing to Tesla’s challenges.

The reputational damage extends to Tesla and Musk’s other ventures as well. A recent survey ranking corporate reputations placed Tesla at 95th and SpaceX at 86th, a dramatic fall from their top 10 positions just four years ago.

While Musk has indicated plans to reduce his political involvement and refocus on Tesla, his professional attention remains divided among several priorities, including artificial intelligence, robotics, and self-driving technology.

PULSE POINTS:

What Happened: In an effort to keep President Donald J. Trump out of the 2026 U.S. Senate primary in Texas, a SuperPAC backing incumbent Senator John Cornyn has hired former Trump campaign chief and Republican National Committee (RNC) Chief Operating Officer (COO) Chris LaCivita as a senior advisor.

👥 Who’s Involved: Chris LaCivita, Sen. John Cornyn (R-TX), Texas Attorney General Ken Paxton (R), and President Trump.

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📍 Where & When: LaCivita’s hiring was quietly announced late last week, though The National Pulse’s Editor-in-Chief, Raheem Kassam, first scooped the move on March 5, 2025.

⚠️ Impact: The Cornyn campaign appears to hope that LaCivita will keep President Trump from backing Paxton’s primary challenge and potentially turn the incumbent U.S. Senator’s prospects for re-election around. However, polling has consistently shown Cornyn to be running behind Paxton by double-digits, suggesting that the Texas Attorney General is on course to defeat the Republican-in-name-only incumbent even without an endorsement from the White House.

IN FULL:

Senator John Cornyn (R-TX) is bringing on board Chris LaCivita, a controversial campaign aide to President Donald J. Trump’s 2024 campaign, hoping to keep the President out of what is shaping up to be a contentious and expensive U.S. Senate primary. Texas Attorney General Ken Paxton (R), an America First conservative and Trump ally, is challenging Cornyn for the U.S. Senate seat. He has been hammering the Senator for his voting record, failure to support Trump, and resistance to the America First agenda.

The National Pulse Editor-in-Chief Raheem Kassas reported in early March that LaCivita was poised to join the Cornyn campaign, despite Axios erroneously claiming the scoop just last week.

D.C. scuttlebutt: One-time Trump campaign chief Chris LaCivita is going (back) to work for routine Trump-basher John Cornyn?

You can't have it both ways, Chris.

Either you're running the RNC and the "outside political operation" for @realDonaldTrump, or you're backing his…

— Raheem J. Kassam (@RaheemKassam) March 5, 2025

LaCivita is being tapped as a senior advisor for Texans for a Conservative Majority, a SuperPAC backing Cornyn’s re-election efforts. However, the long-time Republican political establishment operative continues to be viewed with skepticism—if not outright hostility—by many Make America Great Again (MAGA) supporters over his efforts to sideline some of President Trump’s most loyal and ardent allies. The National Pulse has extensively covered LaCivita’s efforts to undermine MAGA and MAGA-adjacent efforts during the 2024 presidential campaign.

Notably, LaCivita was one of the primary instigators in attacking Project 2025, a move that led to a slow hiring process for the incoming Trump administration. The ramifications are still playing out across key departmental roles.

As co-campaign manager during the 2024 race, LaCivita pushed the Trump campaign to cave to a Democrat campaign to demonize Project 2025. At the time, it was reported that LaCivita had also led efforts to force out Project 2025 director Paul Dans at the Heritage Foundation in what was little more than a turf war over management of the second Trump administration.

In another disturbing instance during the 2024 campaign, LaCivita backed the takeover of America PAC by former DeSantis campaign operatives, who had been accused of running the Florida governor’s primary bid into the ground. This came after LaCivita attempted to install attorney Charlie Spies—a man with ties to Jeb Bush—as chief counsel at the Republican National Committee (RNC). Spies was fired from the RNC after just two months on the orders of President Trump.

Additionally, LaCivita has been accused of being behind numerous campaign leaks. The National Pulse reported in November 2024 that the co-campaign manager was behind leaks to The Atlantic‘s Tim Alberta, attempting to blame young staffer Alex Breusewitz for comedian Tony Hinchcliffe’s late-campaign Puerto Rico garbage joke at Madison Square Garden.

There are also allegations that LaCivita diverted millions of campaign dollars to vendors that were overcharging for their services. Even more troubling, when campaign staff began to blow the whistle on the overcharges, at least one came forward and alleged that a campaign conference room had been bugged to allow senior staff to spy on their colleagues.

Following the 2024 U.S. presidential election, LaCivita began working with Albania’s Sali Berisha, an opposition leader against Prime Minister Edi Rama. Under U.S. sanctions, Berisha launched a failed bid for Prime Minister and lost the May 11, 2025, election to Rama. Five days before the election, the Trump administration lifted the sanctions.

Polling data consistently shows Paxton has a significant lead over Cornyn in the Texas Republican primary.

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